Вђњhey, Alexa! Are You Trustworthy? -

: Devices with high social abilities actually encouraged families to interact more with each other —leading to more laughing and side conversations during use.

The research highlights that the more an AI assistant—like Amazon’s Alexa or social robots like Jibo—exhibits , the more likely users are to perceive it as competent and emotionally engaging. Key insights from the MIT study include: “Hey, Alexa! Are you trustworthy?

: Participants' perceptions changed significantly when the "wake word" was switched from a personified name ("Hey Alexa") to a brand name ("Hey Amazon"). : Devices with high social abilities actually encouraged