Entertainment is shifting from passive watching to active doing through VR/AR and spatial computing, particularly in sports where fans can watch from a first-person "player view". Evolving Business Models
To combat "attention fatigue," platforms like Amazon and Netflix are using AI to dynamically alter episode lengths or generate intelligent recaps based on user time constraints. Entertainment is shifting from passive watching to active
Roughly 60% of streaming now occurs on mobile devices, leading to a rise in "micro-dramas"—episodes designed in vertical formats for 60- to 90-second bursts. The industry is moving from mere AI experimentation
The industry is moving from mere AI experimentation to full-scale integration across production and consumer-facing content. Consumption Shifts and the Attention Economy
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
New tools based on blockchain and digital watermarking, like those from the Coalition for Content Provenance, are emerging to help artists protect their work in this highly automated landscape. Consumption Shifts and the Attention Economy