Industry Overview: The Shift to Digital The entertainment and media (E&M) landscape has undergone a radical transformation, moving from traditional broadcasting to a digital-first global ecosystem. By 2019, digital media products already captured more than 50% of the market share in consumer spending. Key Content Verticals
The industry is comprised of several core sectors that compete for consumer time and "expected utility"—the perceived value of an experience relative to its cost: Industry Overview: The Shift to Digital The entertainment
: Includes traditional cinema, streaming services like Netflix, and specialized platforms such as Red Nation Television Network, the world’s first Native-led streaming service. streaming services like Netflix