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is increasing its acquisition of short-form, mobile-based content to drive ad revenue. : Live sports remain the strongest "attention engine,"

In 2026, the strategy for entertainment and media content acquisition is shifting from a pursuit of volume to a focus on . Media companies are increasingly acting as selective "buyers" of technology and premium content to consolidate their market positions and combat streaming subscriber plateaus. Key Content Acquisition Trends In 2026, the strategy for entertainment and media

: "Opposites are attracting" as traditional streamers and social platforms merge strategies.

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is moving toward premium, serialized, and episodic content to boost its subscription base.