Mastering industry slang like Spots (30–90 second commercials), Dayparting (scheduling based on time of day), and Crawls (on-screen scrolling text).
Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount. tv media buying 101
Media Buying 101: The Basics of Media Buying > One Day Agency tv media buying 101
Specific sheets for instructions and tracking metrics. tv media buying 101