The Gutenberg Galaxy : The Making Of Typographi... Site

Marshall McLuhan’s 1962 work, The Gutenberg Galaxy , explores how the printing press transformed human consciousness from a holistic, oral culture to a linear, visual "typographic man". The book posits that media, as the "message," restructure society and anticipated the "global village" of electronic interconnectedness. For more on this, visit Wikipedia . The Gutenberg Galaxy: The Making of Typographic Man