Critics noted homages to films like The Shining and Fatal Attraction . Critical Reception & Controversy
Directed by Shomi Patwary, the video features a highly stylized, cinematic aesthetic: sweet_but_psycho
Mental health advocates criticized the track for using terms like "psycho" and "out of her mind," arguing it stigmatizes those with actual mental illnesses. Critics noted homages to films like The Shining
is the debut breakthrough single by American singer Ava Max , released on August 17, 2018. The track served as the lead single for her debut studio album, Heaven & Hell . Commercial Performance The track served as the lead single for
Ava Max explains the song as being about a person who is often misunderstood; "psycho" in this context refers to being passionate and uninhibited rather than a literal mental health diagnosis.
The song was a massive global hit, reaching number one in . US Billboard Hot 100: Peaked at #10 . UK Singles Chart: Spent four consecutive weeks at #1 .
Due to its theatrical pop sound and Max's visual style, she was frequently compared to Lady Gaga.