Subtitle Play: Dirty

While your competitors are sitting in another board meeting discussing "synergy," you should be shipping. Over-planning is often just a fancy form of procrastination.

Be your own loudest advocate. Don't wait for permission or an invitation. Create your own stage and start talking. subtitle Play Dirty

When you have nothing to lose, you have everything to gain. The biggest players in any industry are often the most paralyzed by their own reputations. They can't take risks because they have too much at stake. While your competitors are sitting in another board

Stop hiding the "behind-the-scenes" mess. Show the failed drafts, the late nights, and the unedited thoughts. Friction creates heat, and heat creates engagement. 2. Speed Over Strategy the late nights