Before "going viral" was a standard marketing strategy, Snakes on a Plane became an omnipresent Internet sensation .
The edited-for-television version famously replaced the expletives with "monkey-fighting snakes on this Monday-through-Friday plane," which became a meme in its own right. Critical & Commercial Impact Snakes on a Plane
Fans were so obsessed with the title that they created their own trailers, posters, and songs before the film even came out. Before "going viral" was a standard marketing strategy,