Research Methodology -

Every member has a known chance of being selected (Random, Stratified). This reduces bias.

Uses Content Analysis (counting words) or Thematic Analysis (identifying patterns and themes). 7. Reliability, Validity, and Ethics Research Methodology

Selection based on convenience or specific criteria (Purposive, Snowball). This is common in qualitative studies. 6. Data Analysis Once data is collected, how is it processed? Every member has a known chance of being

New data collected specifically for the study (Surveys, Interviews, Experiments, Observations). Research Methodology