The name Reiwa was inspired by the Manyoshu , Japan's oldest poetry collection, specifically a passage about plum blossoms blooming after a harsh winter. In a lifestyle context, this represents .
: Embrace the latest in Japanese innovation, from the Fugaku supercomputer-driven weather apps to seamless digital payments that have finally become the norm in this era. REIWA DE LOLILOLI HOIHOI
Closely associated with the Manyoshu poem that gave the era its name. The name Reiwa was inspired by the Manyoshu