Private Label Products -

: In Europe , private label already accounts for roughly half of all unit sales , and Australia has reached a 40% share. Consumer Insights

: While grocery is the largest sector, general merchandise categories like office supplies (42% share) and home & garden (35% share) see the highest private label penetration. PRIVATE LABEL PRODUCTS

: Private label presence is nearly universal, reaching 99.9% of U.S. households in the grocery sector. : In Europe , private label already accounts