Useful for gathering data from large populations to identify broad trends.
Views social life as something that can be studied through objective, scientific observation and measurement (often associated with Quantitative data).
Protecting participants is paramount. This includes informed consent , maintaining anonymity/confidentiality , and ensuring no harm (physical or psychological) comes to the subjects. 2. Research Paradigms Research usually falls into one of two philosophical camps: Principles and Methods of Social Research
Group discussions that reveal how people interact and form opinions collectively.
Decide which methods best suit the goals of the study. Useful for gathering data from large populations to
Methods are the specific tools used to gather and analyze data.
In-depth, one-on-one conversations that allow for detailed personal perspectives. Principles and Methods of Social Research
Share the results to contribute to the collective body of knowledge. Conclusion