Our Brand Is Crisis Now

The team, including James Carville, used American-style media assaults, focus groups, and negative campaigning to rebrand an unpopular, elitist candidate.

is a title shared by two significant works—a 2005 documentary and a 2015 fictionalized satire—that explore the high-stakes, often cynical world of American political consulting exported to foreign nations. 1. The 2005 Documentary Our Brand Is Crisis

They focused on the idea that "Bolivia is in crisis" to position their candidate as the only "father figure" capable of handling the chaos. including James Carville

Directed by Rachel Boynton, this film follows American strategists from the firm as they travel to Bolivia to manage the 2002 presidential campaign of Gonzalo Sánchez de Lozada ("Goni"). used American-style media assaults