Ogilvy On Advertising Guide

Ogilvy rejected the idea that ads should win awards or entertain. Instead, he focused on a singular goal—.

: An ad should be so interesting that people buy the product, not so creative that people admire the ad itself. Ogilvy on Advertising

: He believed consumers are intelligent and want factual reasons to buy, not empty slogans. Ogilvy rejected the idea that ads should win