Myspace [ Proven ✦ ]

Almost every new user's first friend was "Tom" (MySpace co-founder Tom Anderson), a reassuring, familiar face in the early, chaotic days of social networking. The Shift and Fall

Users could highlight their closest friends in a "Top 8" (later "Top 12" or "Top Friends") list, a feature that allowed for social ranking, creating, and sometimes dramatic social hierarchy. MYSPACE

As the site grew, user experience worsened due to massive ad placements, slow page loads, and unruly, heavily coded profiles. Almost every new user's first friend was "Tom"

MySpace fell victim to complacency, failing to adapt to changing user preferences for more streamlined, streamlined social experiences. familiar face in the early