The single helped the album reach Platinum status , peaking at #1 on the Billboard Top Heatseekers chart.
In recent years, the video found a second life as a massive internet meme:
Explore the high-energy production and cultural impact of the 'Dig' music video: Mudvayne - Dig (Official HD Video) YouTube · mudvayneVEVO The story behind Mudvayne's "Dig" YouTube · Leo Ronki Celebrating 25 Years of Mudvayne's Iconic Song 'Dig' TikTok · mudvayneofficial Mudvayne - Dig (Official HD Video)
Directed by Thomas Mignone, who also worked with Slipknot and System of a Down.
Creators often dub funny sounds over vocalist Chad Gray’s initial scream, with the "Most Brutal Metal Scream" parody gaining over 15 million views. The single helped the album reach Platinum status
"Dig" won the first-ever, fan-voted MTV2 Award at the 2001 VMAs, beating out mainstream acts like Gorillaz and Alicia Keys.
A special edition DVD allowed viewers to switch between nine different camera angles to focus on specific band members. "Dig" won the first-ever, fan-voted MTV2 Award at
Drummer Matt McDonough reportedly bruised his hands so badly from hitting the hi-hats that they turned purple during the 10+ hour shoot. 🏆 Accolades & Impact