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Despite making up a significant portion of the global population and holding 80% of consumer purchasing power, mature women remain largely sidelined.

: Only one in four films passes the " Ageless Test ," which requires at least one female character over 50 who is essential to the plot and not defined by ageist stereotypes. milf300,com,tags,office,m,0,page,3

: While women in general account for 38% of screen time on television, the share for women over 50 drops to just 8%. Despite making up a significant portion of the