: Despite these wins, the percentage of lead roles for women overall fell to 39% in 2025 from a historic high of 55% in 2024.
Recent trends show that while mature women are increasingly seen as cultural icons, they remain statistically underrepresented.
: For characters aged 50+, men significantly outnumber women: 80% in films and 75% in broadcast TV. Mature female characters are four times more likely to be portrayed as "senile" compared to their male counterparts. Beyond the Stereotypes: The Reality of Aging Women in Films
Studies using Campden's vibrating microtomes have been published for over 30 years
Designed for the efficient and high-throughput cognitive evaluation of rodents
Animal moves between home-cage and experimental chamber under its own natural motivation
Activity products including exercise, sleep deprivation, mazes and more!
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