Discuss how a few massive corporations (e.g., Disney, Comcast) own diverse media outlets.
The shift from broadcasting (reaching everyone) to "narrowcasting" (targeting specific niches). Media Today: An Introduction to Mass Communication
How companies control everything from production to distribution. 2. The Audience as a Product Discuss how a few massive corporations (e
Define mass communication and the current "digital-first" reality. Media Today: An Introduction to Mass Communication
How platforms are designed to keep users engaged for as long as possible. 3. Media Literacy in the Age of Misinformation
Explain how one idea (like a movie) is pushed across books, toys, and theme parks to maximize profit.
Analyze how digital platforms track user behavior to sell "predictive" data to advertisers.