The "Silver Economy" is driving a massive marketing shift. Brands have realized that older consumers control a significant portion of disposable income and want to see themselves reflected in media.
: Tapped 62-year-old Laura Dern for her runway debut to open the Spring 2026 show. 2. Brands Trading "Aspiration" for "Authenticity"
The days when the modeling world's "sell-by date" was 25 are officially over. In 2026, the entertainment and media landscape is undergoing a profound transformation, trading the relentless obsession with youth for a new era of .