Marketing Plans: How To Prepare Them, How To Us... May 2026

The book by Malcolm McDonald is widely considered the definitive, international bestselling guide to the marketing planning process. Now in its 8th edition (titled Marketing Plans: How to Prepare Them, How to Profit from Them ), it serves as a practical, hands-on tool for marketing managers, executives, and students. Key Features of the Book

: The book uses a "this is how you do it" methodology that moves logically from initial business assessment to achieving profit targets. Marketing Plans: How to Prepare Them, How to Us...

: Assessing your current business "snapshot," including SWOT analysis. Consumer Behavior : In-depth focus on B2B and B2C planning. The book by Malcolm McDonald is widely considered

Focus on digital techniques, consumer behavior, and "Does it Work" examples. (2011) : Assessing your current business "snapshot," including SWOT

: Every point is illustrated with real-world examples and made actionable through templates and exercises designed to translate theory into practice.

: The latest edition includes a recurring "Does it Work" feature that demonstrates real-life successes using the book's specific processes.

: The text covers essential components such as: