Mariah Carey | - It's A Wrap 2023
Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release
The song serves as a "kiss-off" anthem, with Carey dismissively telling a partner the relationship is over after they returned home late. The 2023 Viral Resurgence Mariah Carey - It's A Wrap 2023
In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views. Weekly U
To capitalize on the momentum, Def Jam Recordings released a four-track digital EP: The 2009 album version. It’s a Wrap (Sped Up): The version popularized on TikTok. The 2023 Viral Resurgence In January 2023, a
Despite being 14 years old, the song debuted at No. 24 on the Billboard Hot R&B Songs chart in March 2023. It also reached No. 22 on the R&B/Hip-Hop Digital Song Sales chart.
The EP was voted the "favorite new music release" of its week in a Billboard reader poll , garnering 70% of the vote.