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: Defining long-term plans to reach consumers and achieve business goals.
The book is organized into 100 practical "fiches" (fact sheets) that cover the full spectrum of marketing activities, from high-level strategy to day-to-day execution. Key focus areas include: Les fiches outils du marketing
: Detailed breakdowns of the 4Ps (Product, Price, Promotion, Place) and beyond. : Defining long-term plans to reach consumers and