: The second vehicle was typically the most affordable model available, such as a Kia Rio or Kia Soul .
: To get the free car, buyers usually had to forfeit all other rebates and incentives on the primary vehicle. The value of those lost incentives often nearly matched the cost of the "free" car.
The deal was usually simple: pick up a brand new family-sized and drive home a Kia Rio for free. It was the ultimate 'his and hers' or 'parent and teen' starter pack!
: Some experts noted that paying full MSRP on the first car without any discounts made the "free" car more of a pre-paid addition rather than a gift.
: These were rarely factory-direct; they were usually marketing stunts by specific local dealerships to drive traffic.
: Many Kia dealerships in late 2016 focused on the "Holidays On Us" event, which featured 0% APR for 66 months and 90-day payment deferrals rather than BOGO deals. 📝 Sample Social Media Post: Throwback Style
If you'd like to find out if any near you are running similar high-value promotions today, or if you want help comparing current Kia lease offers for specific models?