{keyword_context} Farfetch.com -

Following significant financial challenges in 2022—where the stock fell nearly 90% due to factors like high customer acquisition costs and shifting focus away from core fashion—the company underwent a major restructuring.

Farfetch operates primarily as a , a model that distinguishes it from traditional retailers who hold their own inventory. {keyword_context} farfetch.com

Frequently Asked Questions - FAQs - Customer Service - Farfetch AU As of early 2026, the company has transitioned

: Prices are set by the individual partners, meaning the same item's cost may vary based on its origin and the customer's location. 2. Strategic Shift and Financial Recovery As of early 2026

The platform manages over 5 petabytes of data and processes more than 6 million queries monthly.

Farfetch (farfetch.com) is a leading global marketplace for the luxury fashion industry, serving customers in over 190 countries by connecting them with items from more than 50 countries. As of early 2026, the company has transitioned from an independent, publicly traded entity to a subsidiary of the Korean e-commerce giant Coupang . 1. Core Business Model and Operations