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Research from the Center for the Study of Women in Television and Film shows a steep decline in roles for women after 40. In broadcast and streaming, 60% of major female characters are in their 20s and 30s, while only 16% are in their 40s.

While the industry averages lag, the "top tier" of talent is increasingly dominated by mature women, proving their commercial and critical viability.

In top-grossing films, characters aged 50+ are overwhelmingly male. Women make up only 25.3% of characters in this age bracket.