The central premise is that marketing is the process of creating and delivering value to customers to build long-term relationships.
Focuses on solving customer problems rather than just selling products. Kellogg on Marketing
Features required to be a player in the category. The central premise is that marketing is the
💡 Marketing is the strategic engine that identifies, creates, and captures customer value. Kellogg on Marketing
The Kellogg approach argues that successful marketing requires a balance of and creative intuition . By aligning every organizational function with the customer’s needs, firms create sustainable competitive advantages.
Using data analytics to personalize the customer journey.