Itzy "마.피.아. In The Morning" M/v @itzy -
shines with her fluid transitions, while Yuna and Lia lean into the theatrical, femme-fatale acting required for the concept. The Sound
Produced by J.Y. Park, the track is built on a heavy, minimalist hip-hop beat. While it was polarizing at launch due to its unconventional structure and "talk-singing" verses, it has aged remarkably well as a high-energy performance piece. The tension builds perfectly into the explosive final chorus. ITZY "마.피.아. In the morning" M/V @ITZY
— A visual knockout that solidified ITZY as performance queens. shines with her fluid transitions, while Yuna and
ITZY’s (M/V) is a sharp, cinematic departure from their earlier "teen-crush" energy, trading neon bubbles for high-stakes noir. It’s a stylish, aggressive visual feast that proves the group can handle a darker, more mature concept without losing their signature performance edge. The Visuals & Aesthetic While it was polarizing at launch due to
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