A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end .
iKON Asks “Why Why Why” in Newest Music Video - The Kraze
The song explores the raw, confusing aftermath of a breakup where the reasons for separating remain elusive . iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V
Released on March 3, 2021, marked a significant turning point for iKON, showcasing a more delicate, musically mature persona . This digital single arrived after a year-long hiatus, serving as the group's first release without songwriting credits from their former leader, B.I . Bittersweet Lyrics and Themes A central image shows the members standing before
Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .
The official music video uses cinematic, moody imagery to reflect these stages of grief : Visual Symbolism in the M/V Released on March
Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights