With the details filled out, Maya clicked . The screen summarized her request: Buy 1 share of JNJ at market price. She pressed the final Confirm button.
Second, she had to choose the . She saw two main choices: how to buy one share of johnson and johnson
Opening the account was surprisingly similar to signing up for any other online service, though it required a bit more personal information. Maya diligently filled out the forms: Her name, address, and date of birth. With the details filled out, Maya clicked
She opened her browser and compared her options. She found traditional brokerages and modern, user-friendly mobile apps. She learned that in the past, buying a single share was expensive because brokers charged high commissions. Fortunately for Maya, she lived in an era where most major brokerages offered zero-commission trading. Second, she had to choose the
First, the brokerage asked for the . Maya proudly typed the number 1 into the shares box. She also noticed an option to buy "fractional shares," meaning she could have just invested $50 to get a fraction of a share. But Maya wanted a whole share to her name.
Maya’s first discovery was that she could not simply walk into Johnson & Johnson's headquarters or call them up to buy a stock. She needed a middleman called a brokerage.