: Designed by Janet Davidson, aunt of the company's founders, the original logo featured tall, tight lettering to fit the narrow horizontal bar.
While the primary branding often uses custom hand-drawn elements, certain commercial fonts are closely associated with the brand: Harley Davidson Font
: Widely cited as the font used for the central "Harley-Davidson" text in many official branding and signage applications. : Designed by Janet Davidson, aunt of the