Halsey plays a resistance leader captured by authorities and sentenced to burn at the stake, only to be rescued by a youth collective.
The singer eventually dubbed it her "worst song," expressing frustration with being pigeonholed as the "voice of a generation" based on a track she meant to be self-aware parody. Visual Narrative: The "Hunger Games" Style The Official Music Video portrays a dystopian revolution.
It highlights the acceptance of recreational marijuana and same-sex marriage as baseline values for a "New Americana" generation.
The hook "Raised on Biggie and Nirvana" references the diverse musical upbringing of children of the 90s, where hip-hop and grunge—genres once at odds—merged into a shared pop culture experience.
The pre-chorus "Survival of the richest" subverts Darwinian theory to critique modern materialism and the inevitable crash of a wealth-based society. The "Click-Bait" Controversy
Halsey has described the song as , intended to poke fun at the very "buzzword-heavy" culture it describes.
Many critics and listeners missed the satirical intent, leading to accusations that the lyrics were "plasticky" or "hollow".
Halsey stated the video touches on police brutality and the power of organized youth to effect change. Summary Table Halsey - New Americana in the Live Lounge