Half Magic May 2026

: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors.

Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy – Half Magic. Half Magic Half Magic

: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3. : Includes a new eyeshadow palette, lip glosses,

: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site . : Includes a new eyeshadow palette

Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy

: Features photography stills from the show and Davy's own handwritten script notes. Brand Philosophy & Background