: Using Barcelona as a model, Soriano demonstrates how stadiums (through tours, ticket prices, and hospitality) and global marketing are critical revenue drivers.
: An organization needs a balance of three personality types: the visionary who takes risks, the prudent realist who provides grounded analysis, and the doer who is willing to sacrifice for the team. Goal: The ball doesn’t go in by chance: Managem...
: Chapters focus on recruitment criteria, nurturing talent, and "hygienic remuneration" to ensure fair and motivating pay structures. : Using Barcelona as a model, Soriano demonstrates
" Goal: The Ball Doesn’t Go in by Chance " is a management book by Ferran Soriano, the current CEO of City Football Group and former Vice-President of FC Barcelona. The book argues that success in both football and business is the result of logical planning, sound strategy, and deliberate decision-making rather than luck. " Goal: The Ball Doesn’t Go in by
The book highlights how football clubs can be managed as efficiently as private businesses:
Soriano outlines several key ideas that bridge the world of elite sports and corporate management:
You can find more detailed summaries or purchase the book through retailers like Amazon , AbeBooks , or Goodreads .