The term is a colloquial Tagalog phonetic spelling of "" or similar variations. It gained notoriety in the early-to-mid 2010s across Filipino social media circles, forums, and YouTube.
: The name stems from a now-defunct or redirected website that allegedly hosted the image. Users would dare each other to visit the site to see the "scary girl." Modern Usage girl sa kiticom.jpg
: The "girl sa kiticom.jpg" usually features a low-resolution, high-contrast photo of a girl with pale skin, dark hair, and large, distorted, or void-like eyes. It is often edited to look like a "cursed" image. The term is a colloquial Tagalog phonetic spelling
In the Philippines, this meme became a staple of early "pinoy creepypasta" culture. Users would dare each other to visit the
: The image was often used as the "jump scare" at the end of bait-and-switch videos.
: Many netizens remember it as one of the first things that truly scared them during the early days of browsing the local web.