& Jeriko Aguilar) — Gayuma - Abra (ft. Thyro

The music video, directed by Abra himself along with Cristhian Escolano and Jasper Salimbangon, is credited for the song's massive success.

Abra's success proved that Filipino rap could be commercially viable without losing its lyrical edge, paving the way for the "Trap" and "P-Pop" movements that followed. Gayuma - Abra (ft. Thyro & Jeriko Aguilar)

The song follows a man so hopelessly infatuated that his friends and ex-partner become concerned. The music video, directed by Abra himself along

Compare its impact to other 2010s hits like or "Tao Lang." The music video

If you’re interested in diving deeper into this era of music, I can: