: Share raw emotions and real challenges, including "the really bad stuff".
How to Build a Successful Founder-Led Sales Strategy - Heavybit founder
Focus on the specific that sparked the idea. For example, Warby Parker addresses the frustration of expensive eyewear. Use this to show that your solution was born from a real need, not just a business opportunity. 2. Match the Market Stage Adapt your narrative to where your company stands: : Share raw emotions and real challenges, including