The concept was deeply influenced by Sandé’s personal history and observations:
The video follows an emotional journey between two characters, often interpreted as sisters or close childhood friends. Emeli SandГ© - My Kind of Love (Official Music Video)
: The video concludes with the two sitting on a hill overlooking the sea, followed by a final shot of Sandé alone in a hospital corridor, suggesting she has returned her friend to care. Inspiration and Meaning The concept was deeply influenced by Sandé’s personal
: Sandé has stated that while the song can be interpreted romantically, its core is about a love that is steadfast and reliable even when things are "not perfect". Alternate Remix Video Alternate Remix Video : Before her music career
: Before her music career took off, Sandé studied medicine at the University of Glasgow . She was inspired by the profound, stripped-back honesty she witnessed between patients and their loved ones in hospital settings.