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Get In Touch: The lighting shifts based on the mood; dark, dull tones are used during serious training or lonely scenes, while brighter lighting accompanies moments of shared enjoyment and connection.
: It reached 1 billion views in just 97 days and has surpassed 6.6 billion views as of early 2026, making it one of the most-watched music videos in YouTube history. Ed Sheeran - Shape of You (Official Music Video)
Released on January 30, 2017, the video quickly became a global phenomenon. : The lighting shifts based on the mood;
Director Jason Koenig employed specific techniques to enhance the emotional arc: Ed Sheeran - Shape of You (Official Music Video)
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