The book details how this trio acquired and transformed iconic American brands, often in partnership with Warren Buffett :

The trio's success is rooted in a management model characterized by extreme efficiency and high expectations:

The book , authored by Cristiane Correa , chronicles the rise of the Brazilian trio— Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira —who built a global empire through their investment firm, 3G Capital . Core Philosophy: The "3G Way"

: They prioritize hiring "Poor, Smart, with a Desire to get rich" individuals, often recruiting top young talent and giving them significant autonomy. Major Global Acquisitions

Dream Big (sonho Grande): How The Brazilian Tri... May 2026

The book details how this trio acquired and transformed iconic American brands, often in partnership with Warren Buffett :

The trio's success is rooted in a management model characterized by extreme efficiency and high expectations: Dream Big (Sonho Grande): How the Brazilian Tri...

The book , authored by Cristiane Correa , chronicles the rise of the Brazilian trio— Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira —who built a global empire through their investment firm, 3G Capital . Core Philosophy: The "3G Way" The book details how this trio acquired and

: They prioritize hiring "Poor, Smart, with a Desire to get rich" individuals, often recruiting top young talent and giving them significant autonomy. Major Global Acquisitions authored by Cristiane Correa