The book (Strategic Diagnosis: Evaluating the Competitiveness of the Enterprise) by Olivier Meier, specifically the 4th edition published in January 2015 by Dunod , is a professional guide designed to help managers analyze their company's market position and internal capabilities. Key Features & Content
: Defines strategy as a framework for creating and preserving value in uncertain environments. Dual Analysis Approach :
: Evaluating market opportunities and threats using tools like PESTEL and Porter's Five Forces.
: Includes a detailed retrospective case study of the company Bic , analyzing its diversification into perfumes and its strategic evolution over a nine-year period. Access and Resources