Donвђ™t Make Me Think, Revisited: A Common Sense ... May 2026

He made the "Checkout" button large, green, and exactly where a thumb expects it to be.

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it." Don’t Make Me Think, Revisited: A Common Sense ...

His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug. He made the "Checkout" button large, green, and

Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool. He made the "Checkout" button large