"It’s not just a store, it’s a mission, Artie," Bernie said, pacing in front of the cavernous, newly renovated "Treasure Island" building in Atlanta.
They changed tactics. They turned the front of the store into a classroom. They started hosting workshops, showing customers how to fix a leaking toilet or lay tile themselves. The message was simple: You can do it, and we can help . "It’s not just a store, it’s a mission,
Slowly, the skeptical DIYers returned. Then came the contractors. Then, the lines started forming. The depot wasn’t just selling hardware; it was selling the empowerment to build one’s own dream, revolutionizing the home improvement world forever. If you liked this, I can: "It’s not just a store