A USPTO attorney reviews the application (taking 8–12 months on average). If approved, it is published for 30 days to allow for public opposition. 2. Buying an Existing Trademark (Assignment)
If someone else already owns the name you want, you can buy the rights through a . buying rights to a name
The process of "buying rights to a name" typically falls into two categories: for your own business or purchasing an existing trademark from another owner through a legal assignment. 1. Registering a New Trademark A USPTO attorney reviews the application (taking 8–12
You must specify which categories of goods or services (out of 45 classes) the name will protect. Costs are typically calculated per class. Buying an Existing Trademark (Assignment) If someone else
You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom