Buying Power By Ethnic Group -

: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion

: In 2024, Asian consumers spent 11% more on retail than the average U.S. household. Hispanic/Latino Americans : $2.1 trillion to $4.1 trillion buying power by ethnic group

: Expected to reach approximately $1.98 trillion by the end of 2025. Growth Pace : Increased by 61% between 2010 and 2020. : Nearly 25% of Hispanic consumers purchased via