Buy One Car Get One Free 2017 May 2026

: Even if the second car was free, it created a new customer relationship for service plans, extended warranties, and future trade-ins. Consumer Reality Check

While compelling, BOGO deals often relied on "free" being more attractive than the actual math. For most buyers, a direct cash discount or 0% APR financing on a single vehicle—common in November and December 2017 —offered better long-term value than owning two vehicles and paying the associated double taxes, insurance, and maintenance costs. buy one car get one free 2017

: In many cases, the "free" car was actually a two-year lease where the down payment and monthly installments were covered by the manufacturer incentives that would have otherwise been used to discount the primary vehicle. Why Dealers Ran BOGO Deals in 2017 : Even if the second car was free,

: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously. : In many cases, the "free" car was

By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes:

: The second vehicle was typically a base-model sub-compact with minimal features, like a Mitsubishi Mirage or a Kia Rio .