What they actually care about (e.g., ESG investing, vegan skincare). Should You Buy or Build?
Filter the list down from 500 names to the top 20 who actually cover your specific topic.
Use a tool like Hunter.io or NeverBounce to check if the emails are still active. buy media list
This is the "gold standard" for small campaigns. By manually researching via LinkedIn or X (formerly Twitter), you ensure every contact is a perfect match for your pitch. Pros and Cons of Buying Speed: Get hundreds of contacts in seconds.
If you do buy a list, BCC everyone at once. Treat it as a starting point, not a final product: What they actually care about (e
A is a curated database of contacts—journalists, editors, producers, and bloggers—who cover specific "beats" or industries. A high-quality list typically includes:
Direct email addresses and phone numbers. Use a tool like Hunter
Data decays quickly; lists can be 20-30% outdated within months.