: Are they looking to buy in the next 3 months or just "browsing"?

: Ensure the lead source can filter by geographic area, investment level, and industry interest to match your specific franchise business model .

: To ensure they meet your initial investment requirements .

: Sourced from directory sites like Franchise Gator or Franchise Direct. These are often non-exclusive and shared with multiple brands.

: Once you have the lead, you need powerful sales copy and automated email sequences to nurture them through the discovery process.