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Several papers analyze the Prius not just as a machine, but as a cultural and marketing phenomenon:
: A case study from Academia.edu asserts that Toyota succeeded by balancing environmental appeal with practicality and technology, rather than focusing solely on "saving the planet". buy 2017 prius
: A study in the Journal of Environmental Economics and Management found that people are willing to pay a premium (between $430 and $4,200) for the Prius specifically because its unique design signals their "green" intentions to others. Several papers analyze the Prius not just as